Ford Donates Last Retail 2014 Shelby GT500 Convertible to Benefit Brain Injury Association
August 5, 2013
VIENNA, VA – Ford Motor Company is returning to Hot August Nights – running August 2-11, 2013 – and is making its mark in a big way. In the charitable spirit of the event, Ford is selling the last retail 2014 Shelby GT500 Convertible in Reno, where it will be sold at no reserve during the inaugural Hot August Nights Auction Presented by Barrett-Jackson. Proceeds from the sale will benefit the Brain Injury Association of America (BIAA), an organization championed by Indy 500 winner, Parnelli Jones, who will attend the auction.
The winning bidder of this special vehicle can choose any interior, exterior and stripe color combination offered by Ford on the 2014 Shelby, making this a one-off factory custom car. Additionally, Jones will sign the Shelby in appreciation for the BIAA donation.
Jones was introduced to the BIAA when his son, Page Jones, a rising racing star, suffered a severe brain injury during a Sprint Car race. His prognosis was grim, yet with the support of his family, he recreated a fulfilling, productive and joyous life. With the upcoming documentary entitled, GODSPEED: The Story of Page Jones, both the family and BIAA hope to raise awareness of the importance of rehabilitation for those who suffer from traumatic brain injury (TBI).
“The Brain Injury Association of America is very excited about this opportunity to create both an educational and fundraising opportunity,” said BIAA President and CEO Susan H. Connors. “Parnelli and Page are some of our strongest voices in our advocacy efforts, and we’re delighted to work together along with Ford and Barrett-Jackson for the sale of the Shelby.”
“I’d like to thank Ford for assisting the Brain Injury Association of America by donating the Shelby to the Barrett-Jackson auction,” said Parnelli Jones. “Certainly this is a cause that’s been overlooked and we hope others can benefit from the charity’s work and learn through my son, Page’s, experience.”
Steve Ling, North America car marketing manager for Ford, said “While the thrill of owning such a rare and important car is certainly appealing, the owner of this convertible will also help further critical research needed to treat serious brain trauma. We’re honored to support Parnelli and the organization’s efforts.”
For event information and to register to bid, visit hotaugustnights.net.
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The Brain Injury Association of America (BIAA) is the country’s oldest and largest nationwide brain injury advocacy organization. Our mission is to advance brain injury prevention, research, treatment, and education, and to improve the quality of life for all individuals impacted by brain injury. Through advocacy, we bring help, hope, and healing to millions of individuals living with brain injury, their families and the professionals who serve them.
