Vision, Mission & Values

Our Vision

Everyone in the U.S. who sustains a brain injury is diagnosed, treated, and accepted.

Our Mission

To advance awareness, research, treatment, and education and to improve the quality of life for all people affected by brain injury.

Our Guiding Principles

1. We are the voice of brain injury.

   We accept responsibility for being a primary authority on medical diagnosis and treatment, disease management, research and life challenges associated with brain injury and embrace our role as a leading influencer of public awareness and public policy change.

2. We serve the entire field.

   We respect the dignity and worth of all people. We encourage individuals with brain injury and their family members to participate in meaningful ways while welcoming the involvement of researchers, clinicians and other professionals as we pursue BIAA’s mission with urgency and excellence.

3. We benefit from strong leadership.

   We honor the accomplishments of those who came before us and invite the next generation of leaders to help us shape priorities and plans. We seek respectful and mutually-beneficial relationships with affiliates and partners. We expect board members and staff to be fully engaged and to pursue BIAA’s mission with compassion and integrity.

4. We are committed to increasing our resources.

   We recognize new and sustainable sources of revenue are necessary to deliver valued programs and services while expanding our reach. We strive to be a growth-oriented, entrepreneurial-minded organization and to continually strengthen our capacity to achieve our mission.

5. We value strategic decisions and action.

   We are a mission-centered, metrics-driven organization. We are transparent in our communications and efficient in our operations. We monitor emerging trends and seek opportunities, independently and in collaboration with others, that are aligned with our goals.

Our Goals

1. Improve care and support for individuals with brain injury and their families.
2. Increase awareness and understanding of brain injury and the Brain Injury Association.
3. Accelerate research for treatment and a cure.
4. Increase BIAA’s impact commensurate with the scope of the problem.